Surely Apple will not give a specific reason for stopping production of the mini version of the iPhone. But we can see for ourselves that this product line is not popular in all markets. Perhaps this is the reason for Apple to stop producing the mini iPhone product line.
Apple has revealed a new strategy for 2020 when it introduced the first small phone model in its iPhone 12 series. To attract customers who desire a more compact and affordable smartphone is an easy and logical concept.
The first bad news comes two months after its official launch. Sales of all smartphones are only 6% of that of iPhone 12 mini. Tim Cook’s company abruptly stopped producing this model.
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Launched in 2021, the small iPhone 13 is a new attempt to gain market share. Apple once again received unfavorable news. Only 3% of all iPhone sales were from the iPhone 13 mini, which sold worse than its predecessor.
And today, when technology is developing more and more, small phones are no longer popular because no one wants to watch movies or read newspapers on a small screen phone, even if playing games on a mobile phone is not enough. Small screen phones also become inconvenient. So they even prefer previous versions of the iPhone to the newer mini versions. Apple’s decision to stop production can also be considered a right decision to limit materials and economy.
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